Video Surveillance Is On the Rise
The video surveillance industry is entering 2025 with strong momentum, driven by advancements in artificial intelligence, cloud computing, and edge technologies. According to SDM’s 2025 Industry Forecast, 94% of security professionals rate the market as “very good” or “excellent,” signaling widespread confidence in the sector’s trajectory.
While 2024 wasn’t without its hurdles—namely election-related uncertainty and economic pressures like inflation and interest rates—the industry still saw solid performance. Many integrators and manufacturers reported steady growth, with AI and analytics leading the charge in customer interest and system upgrades.
Supply chain issues that plagued previous years have largely dissipated, allowing companies to return to normal operations and focus on innovation and delivery.
A major trend in 2024 was the continued migration from analog to IP systems, with AI-powered analytics enhancing the value of video solutions. Brad McMullen of 3xLOGIC noted that video capabilities are improving year over year, and customers are increasingly motivated to upgrade.
The resolution of the U.S. election brought a wave of renewed business activity. Many companies that had paused capital investments are now moving forward with projects. Josh Dice of Security Alarm Corp. reported a 5% growth in video-related business, attributing much of it to AI and post-election confidence.
Industry leaders are optimistic about 2025. Tom Cook of Hanwha Vision expects it to be a standout year, citing favorable economic conditions and upcoming product launches. The SDM forecast supports this, with 73% of respondents identifying AI/video analytics as the top revenue driver, followed closely by video surveillance systems at 70%.
Mark Barbaric of Prosegur adds that rising crime rates, deferred projects, and more affordable AI solutions are all contributing to a bullish outlook for the year ahead.
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